VERSION, 1.07 INGRID "Marketing view I" Jim Legg 1 5 01-22-1987,D,N,N 10 Approaches 11 Aspects DiMail Direct Mail NwsAds Media advertising D-Door Door to door selling Seminr Seminars MedaED Media Editorial TestMK Test Marketing TrdPub Trade Publications Refrls Referals CompSH Computer Shops ShareW Shareware - IBM PC Users Group PreWrk Preliminary work required ElyGns Early gains LteGns Late gains Cost Cost ElyRsk Early Risk LteRsk Late risk People number of people required ElyGP$ Early Gross profit LteGP$ Late gross profit BestIN Best Introduction EsCntl Ease of Control DiMail NwsAds D-Door Seminr MedaED TestMK TrdPub Refrls CompSH ShareW PreWrk 4 4 3 3 2 2 2 3 4 1 ElyGns 5 2 4 4 2 2 4 3 4 4 LteGns 2 4 2 2 2 1 4 2 4 3 Cost 4 3 2 3 2 2 3 1 3 1 ElyRsk 5 5 2 3 4 2 2 1 2 1 LteRsk 2 2 3 3 2 3 2 1 4 1 People 2 2 4 3 2 2 2 2 3 1 ElyGP$ 1 1 4 3 2 3 3 4 3 3 LteGP$ 4 3 2 3 2 2 4 4 3 3 BestIN 2 2 4 4 4 3 4 5 3 5 EsCntl 4 4 3 3 3 4 4 3 3 2 1 .3227486 -3.790557 -2.210559 19.33 -3.56552 -1.410982 17.13 1.210324 6.274581E-02 7.73 -.1593567 -.1144402 2.53 -.2623029 1.329777 6.730001 .6907158 .8062505 8.33 .4611727 -.4944483 5.73 2.819499 -9.727725E-02 11.93 -.6306676 -.1861867 8.53 3.22627 0 15.73 32767 .3100869 -.1488956 -4.846782E-02 1.332757 -2.108627 -1.744987 -1.703831 -1.031875 1.499277 2.066203 -.8137451 .8922658 5.103461E-03 -.4584499 -.2330422 .3469575 .2805004 -2.422325 .0726651 1.168141 0 32767 .3100869 -1.10914 -.7115547 -.1811153 -.6550034 1.482906 -1.935268 .4866185 -2.316455 1.163658 -.4363665 2.197982 .3167214 -1.765981 .1884756 -.6658402 .1507199 -2.745365E-02 4.334566E-02 -1.582016 0 32767 .3450328 1.6 -2.526682 .5999999 -1.020282 -.4000001 -.3651264 .5999999 .2586342 -.4000001 -.3742337 -.4000001 -.5737732 .5999999 .4553295 -1.4 -.3008275 .5999999 8.468813E-02 -1.4 0 32767 .2230499 2.3 -4.152856 2.3 1.193197 -.7000001 .2982929 .3 .5597273 1.3 -.3691378 -.7000001 .8236414 -.7000001 .4576394 -1.7 -4.712412E-02 -.7000001 1.179427E-02 -1.7 0 32767 .3513642 -.3 -.8025604 -.3 -1.914881 .7000001 1.592653 .7000001 -.6337016 -.3 -.583191 .7000001 -.5086491 -.3 -.1903483 -1.3 -.4654855 1.7 1.176083E-02 -1.3 0 32767 .4048882 -.3 -.2300868 -.3 -1.884215 1.7 1.253753 .7000001 4.728335E-02 -.3 8.980534E-02 -.3 .6962584 -.3 .5817401 -.3 .30349 .7000001 1.651531E-02 -1.3 0 32767 .3146584 -1.7 2.740552 -1.7 -1.35459 1.3 .559333 .3 -4.421333E-02 -.7000001 .5369761 .3 -1.885786E-02 .3 .3796923 1.3 7.813861E-02 .3 -1.863486E-02 .3 0 32767 .4082483 1 -.3098489 0 -.3423324 -1 -2.099687 0 .4207757 -1 .9705932 -1 -.2864343 1 .2024184 1 -.3558437 0 -9.716234E-02 0 0 32767 .3100869 -1.6 2.984777 -1.6 .1573269 .4000001 -.4602321 .4000001 .274213 .4000001 -.1832408 -.5999999 .7373703 .4000001 .6503623 1.4 -.4195238 -.5999999 -5.200666E-02 1.4 0 32767 .4938648 .7000001 -1.35993 .7000001 .1044274 -.3 .1812547 -.3 -6.235279E-02 -.3 .7061558 .7000001 -1.097562 .7000001 .6302483 -.3 .3132452 -.3 -5.528992E-02 -1.3 0 32767