> Sounds interesting, the segmentation from grids. But really needs something
> like latent scaling to do this appropriately to the style of data. Are you
> anything to do with the Food research lot headed by Hal (forgotten his
> surname)? I suspect they might be helpful.
> Dr Stephen K Tagg || Department of Marketing University Of Strathclyde
> Email s.k.tagg@strath.ac.uk || http://s-tagg.market.strath.ac.uk/
I'm wondering whether your "latent scaling" has anyting to do with
the generalized procrustes analysis technique, which I intend to apply to
make possible comparisons across individuals.. Can you give me any
reference where I can check the "latent scaling" concept?
Try chapter 6 in ed Bagozzi,R Advanced methods of marketing research Basil Blackwell ISBN 1 55786 549 3
Latent Class Multidimensional Scaling: A review of recent developments in the Marketing and Psychometric Literature
Wayne S DeSarbo, Ajay K Manrai & Lalita A manrai.
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